Google Analytics Tutorials

An illustrated guide to creating a GA4 account and property, connecting your website, and verifying real-time data. Covers WordPress, Shopify, and GTM, plus traffic, page, event, and ecommerce reports in Google’s official demo account.

Google Analytics 4 (GA4) offers a powerful feature called benchmarking, which allows businesses to compare their performance against industry peers. With this valuable tool, you can gain deeper insights into how your site or app performs relative to others, identify

Would you like to track GA4 page load times? GA4’s lack of ‘Site Speed’ data may confuse Universal Analytics users. GA4 does not give page timing or page load times. GA4 may provide loading time measurements. Let’s use Google Tag

In the realm of digital platforms, comprehending user behavior holds paramount importance in the pursuit of enhancing user experiences. Google Analytics has established itself as a prominent frontrunner in this particular field. The introduction of Google Analytics 4 (GA4) has

Beginning in July 2023, Google Analytics will fully shift from its UA version to GA4. So, how does GA4 acquire information? Many of us may be curious. If we ask this, we should also be aware that data from Google

If we look closely, we can see a big difference in the bounce rate between GA4 and the UA version of Google Analytics, with GA4 often having a significantly lower bounce rate than the UA version. Do we understand why

Predictive Audiences is a Google Analytics feature that employs machine learning to anticipate future user behavior. This tool lets you build audiences based on predictive metrics. These predictive indicators are computer models that estimate future behavioral probabilities based on previous