Google Ads

 

 

Are You Aware of Google Ads’ New Policy “Get-to-Know-You Period”? – Google Ads Policy Announcement on August 31, 2023

Google has implemented a new advertising policy aimed at increasing the transparency and clarity of advertisements. This policy is intended to decrease the possibility of fraud and to avoid the display of confusing or misleading advertisements. This policy states that advertisers that are new to Google will go through a

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How many keywords should I use for Google Ads

How many keywords should I use for Google Ads? This is a common dilemma that many marketers run into when starting their Google Ads advertising campaigns. Although there isn’t a set “optimal number” to guarantee the commercials’ performance, observing a few fundamental guidelines could greatly increase your advertising campaign’s efficacy.

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Performance Max traffic share analysis of shopping ads

Google Performance Max supports all of Google’s ad formats, including shopping ads, search ads, display ads, video ads, discovery ads, and others. Prior to the launch of Pmax ads, the conversion effect of shopping ads was undeniably the best, but there are exceptions, and we believe that the conversion effect

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Discovery Ads – Reach 3 Billion Users on Google’s Unique Inventory

Google Discovery Ads, like Facebook Ads, are in-feed advertisements. Based on the targeting and other settings, the ad will be actively sent to the right people. It’s mostly seen on Google’s own products, such as YouTube’s Home and Watch Next feeds, Discover, and the Gmail Promotions and Social tabs. Google

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Google Ads content targeting feature update (to be implemented in March 2023)

Google recently said that the content targeting feature of Google Ads will be updated starting in March 2022. Google Ads content targeting is now divided into three categories: topics, placements, and keywords. Google has consolidated the three existing content targeting approaches into a single, integrated targeting approach. Topics, placements, and

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