Discovery Ads – Reach 3 Billion Users on Google’s Unique Inventory

Discovery Ads

Google Discovery Ads, like Facebook Ads, are in-feed advertisements. Based on the targeting and other settings, the ad will be actively sent to the right people. It’s mostly seen on Google’s own products, such as YouTube’s Home and Watch Next feeds, Discover, and the Gmail Promotions and Social tabs. Google Discovery Ads is a native ad type. Discovery ads are very similar to display ads; you can learn more about display ads by clicking here.

This article focuses on four main topics: introduction of discovery ads, creative creation, audience targeting, and ads creation.

Introduction of discovery ads

Discovery Ads Inventory

Discovery Ads is an ad format that is only available on Google. They use the same display format as responsive display ads but show different ads. Display ads are mostly shown on the Google Display Network, while discovery ads are mostly shown on Google’s own apps and websites. Discovery ads don’t reach as many people as display ads, but when combined with video ads, they are better quality and work better.

Creative creation

It has been discovered that ads, like responsive display ads, have relatively high asset requirements. You can refer to the following Google asset suggestions and requirements.

Cannot violate any of Google’s policies

If your image violates any of these guidelines, it will not be displayed. The image will be rejected, and a ‘low quality’ message will appear.

O9U9Vat5V

For more advertising policies, click here.

Use authentic background

According to research, images are very interesting when they show a product or person in a real-world setting that users can quickly recognize and/or connect to their own environment. Natural lighting and colors are commonly used in realistic background environments. Overlay the main elements of the image over digitally composited or unrealistic backgrounds; avoid excessive photo retouching.

Rinkhhglqvdt8Fwjm09 Ntp1Bu7T3G2Idybj0Krgmdohpmwvkfl7Jrhjppy7 Bfuubu Ixd6N9Ndbojwqpn 8U1D Gsbhfe Aev8Qwig2Bqa0Yanm 6Dtgc Qbn2Qlhrnty

Avoid overlapping text and elements

According to research, displaying images with no visual distractions and a strong theme is the most effective way to get “casual look” users to immediately connect with your message. Text, shapes, logos, and calls to action shouldn’t be added to images unless it’s an absolute must to keep people interested in your brand.

Mozbwt9Myknxnp27Miki79Zso73Unvmvmhutywtjpqfiduriwxy89I0Z5Y469Hl35 Mmegr Kzvc32I2U3Qa19Q293R4Gxrvd0 Tqstuwpbwbvrhlcoopvlwxb6Nxa 4Uphzcl15 Sg Ykngl37Es Y

To emphasize key points, use strong visual contrast

According to research, great graphics capture users’ attention as they browse casually. Choose images that stand out from the crowd and catch the viewer’s attention. Also, make sure your pictures have the right lighting to make the product or experience better. Because some users may turn on the energy-saving mode, the image may look darker than expected on the screen.

Umwxpp 7Dsaysmuo2Waj4Xtnxbh0Ix3Ogijdsye1Vflbz3Odxnfrxdrbkhnpgt9Gu44Ss96W5Cw1Gtbk3Rc9E Wsa7 Q1Ruovdpaggt9Mqq7Ct8Edaulqfevlftlabzpedp7O4Ffsoebtzgg79Tnbpe

Avoid Stitching Images

It has been discovered that arranging images in a geometric or harmonious pattern increases their visual appeal and effectively piques user interest.

Os4Kwkukkbbkmy Jopsbr1D9Spsbowm1V40Npwpue9 Hesigmcucemdwttyqbf6Ji1Xo48Oxi8Qxawt Fjcue606Bnijyzqqch2X Nwqpnmihspfowqryusow1Fmjopygek94Nvscjw1Lu73Z9Oiwdg

Showcase products alongside usage scenarios

According to research, when given contextual cues, users tend to put themselves in the context of using a product. Don’t just show the product; pair it with related items or place it in a relevant context. Showing a person with a watch on their wrist, for example, works better than simply showing the watch.

Fliik482Esk623Elqt9L6Enxuzkudotow7Vgjatrlnrggni8Micshj3Fzwquw3Yq6 Bn4Fzdhvjfw4 Mf7Q9I

Audience targeting

The success of your Google Discovery ads is dependent on audience targeting. By targeting the right audience, you can make ads work better, make them more relevant, and make them more personal.

Kgmo Yfyqg R5Hrkerm3Flvohhjurz4V0Khcqooxj4M Mtndyldelssctg73Wxgajxuwpzl4Jzjm5Oum8Hiogwq0Chw5Hj7X659Ogpgl1Zfcmwhy6V2Heafyeyuzylje5D3Fu Zw3Cspt8Ljpdml1 I

The main types of audience targeting for discovery ads are custom audiences, remarketing audiences, and audiences with clear goals.

Exo7Fuyqeg Zaorhce4Gnp0O8Ciikvoko5Vwh Garkpzcjjzsew3Dxvfijf 8Enu9Srjhnvlybbpvcqbty3 Y9Tya5Y5R34Omop2Geaaf Zt Zov1 Ayscjjjjtfcubbdb8Askc685Highrrqfpbn8O

We can define this segment of the audience for custom audiences based on the keywords that users have searched for on Google, as well as the websites and apps that they have visited. This is Google’s most flexible way to target an audience, and it doesn’t depend on how Google groups and defines an audience.

Oywyfvbttydegft Icqm0Oypash Sgkf71 V5Yqeiirx0Oznw 7Bjodobl Vabindue2Vdu4H5Wqrqn35 Oh2Goo96Wupkcjohgrlxdcp7Tidwftumf5Jj1Kfldybvd Aljrkxqevzuzitm3Atb Ook

For remarketing audiences, we can define them from four aspects: custom combination, website visitors, YouTube users, and customer lists.

Ads creation

The campaign creation navigation menu will appear as you create your campaign to give you an overview of its progress and to keep an eye out for issues that may need to be addressed. Use the navigation menu to switch between steps to quickly check for and fix problems with your campaign’s targeting, bidding, budget, or other settings.

1.Choose your objective: Sales

C1Hqa2Rmvmncj Inmnktdirxbtw9Uzl0Mxrqqfkxyfom5Lwwm Lgr5Xrg Vi799J Wlpu3Emtf9Doqwl

2.Choose your conversion goal.

Hnlfy 4Gauwt0Tzbcoigdzzxlyyz9Vuc4U7Np1S3Yns4B4G3Pqzbehqli1 Dzsgukjhlw431Dj 9M8Mdhogtim2Jh8Lqcpvus8Cgtiissfdu1W Rfmua1Grsjqqfcropaehcgiuy9P1Phifutyvqloa

3.Select a campaign type: Discovery

Pksei Loaptdsrsajrmq8U Rxn20Ni4Kfai1M 7Xznj7Ckde Hznmtwmwaqkne5Cefzpnrex6Okap146Gpls7Z4Peycvu3Bevkpgj2Er Vbqx1Q6Udibtgvpllngiu5Ucvaqzfjgpin93124Bjkmmi

4.Landing page and campaign name setting

D32Cwtctgo Rd11Lb 1Oro7Wfv6Qcqrfjlorpuaaebwkpe Xwcz6O1Pr2Dsvqpci Gdb1

5.Choose your locations and languages.

Jxpbhnxkddv32Lpkwxou Nr2Cov9Owbafhokambrsdwtjyowoewjrahav 1Wgepsmztjo5Axywz

6.Bidding strategy and budget setting

P He5Kbgdpf9Mii6S1Qta9Q0Mg0Zijzhxr82Elnplyl37Gsxxsq Yvpgddadil1Jvnp3Ihzwmiyogjlvqn4Aa98Lbhppsqtjvvih0Qc Fqyr1Fccqyyh Ivx0Ofc

7.Targetting setting

K7Cyt Bqzaxqwtnol1Tjo3Csfiuglsqnosoxbsdnku0Ewhzvyoshienr7B41P Uugeyf Nr3B7Dorv3Se9Aax4Zbujgm Dmnicounl0Pm Qp440Lc Ddyhqhfscl6Daddncqmex1Khzspxroov2Wcle

8.Ads setting

N1Vxve Ss4Yi D J0Vjsngixugaqpnb1Xp76Ojed3Ghcizqzxpu8 Qrbhtrfjmdrv7Yluoxrep8Ywiyi1Puxts11D8Vcjdgs Eth1U8Ca0Kr66Wnk5Srhwacpzkijclv X

9.Ads setting and done.

G3Nvxudnsjqfdhxkatxsv Mw0Ybtnmiy4Hruwhelvmkei7Ktm8Dkungoiqvypa1Ce5Tc8 Zpclbevr1Qlax5Frrumwgi Zyn0F6G8Gord8P9W1Nooxqsgdfoxqtsbhagpwm7Ksdw Tg1Kkmuhuvuwsc
Scroll to Top