Discovery Ads – Reach 3 Billion Users on Google’s Unique Inventory

Discovery Ads

Google Discovery Ads, like Facebook Ads, are in-feed advertisements. Based on the targeting and other settings, the ad will be actively sent to the right people. It’s mostly seen on Google’s own products, such as YouTube’s Home and Watch Next feeds, Discover, and the Gmail Promotions and Social tabs. Google Discovery Ads is a native ad type. Discovery ads are very similar to display ads; you can learn more about display ads by clicking here.

This article focuses on four main topics: introduction of discovery ads, creative creation, audience targeting, and ads creation.

Introduction of discovery ads

Discovery Ads Inventory

Discovery Ads is an ad format that is only available on Google. They use the same display format as responsive display ads but show different ads. Display ads are mostly shown on the Google Display Network, while discovery ads are mostly shown on Google’s own apps and websites. Discovery ads don’t reach as many people as display ads, but when combined with video ads, they are better quality and work better.

Creative creation

It has been discovered that ads, like responsive display ads, have relatively high asset requirements. You can refer to the following Google asset suggestions and requirements.

Cannot violate any of Google’s policies

If your image violates any of these guidelines, it will not be displayed. The image will be rejected, and a ‘low quality’ message will appear.


For more advertising policies, click here.

Use authentic background

According to research, images are very interesting when they show a product or person in a real-world setting that users can quickly recognize and/or connect to their own environment. Natural lighting and colors are commonly used in realistic background environments. Overlay the main elements of the image over digitally composited or unrealistic backgrounds; avoid excessive photo retouching.

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Avoid overlapping text and elements

According to research, displaying images with no visual distractions and a strong theme is the most effective way to get “casual look” users to immediately connect with your message. Text, shapes, logos, and calls to action shouldn’t be added to images unless it’s an absolute must to keep people interested in your brand.

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To emphasize key points, use strong visual contrast

According to research, great graphics capture users’ attention as they browse casually. Choose images that stand out from the crowd and catch the viewer’s attention. Also, make sure your pictures have the right lighting to make the product or experience better. Because some users may turn on the energy-saving mode, the image may look darker than expected on the screen.

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Avoid Stitching Images

It has been discovered that arranging images in a geometric or harmonious pattern increases their visual appeal and effectively piques user interest.

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Showcase products alongside usage scenarios

According to research, when given contextual cues, users tend to put themselves in the context of using a product. Don’t just show the product; pair it with related items or place it in a relevant context. Showing a person with a watch on their wrist, for example, works better than simply showing the watch.

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Audience targeting

The success of your Google Discovery ads is dependent on audience targeting. By targeting the right audience, you can make ads work better, make them more relevant, and make them more personal.

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The main types of audience targeting for discovery ads are custom audiences, remarketing audiences, and audiences with clear goals.

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We can define this segment of the audience for custom audiences based on the keywords that users have searched for on Google, as well as the websites and apps that they have visited. This is Google’s most flexible way to target an audience, and it doesn’t depend on how Google groups and defines an audience.

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For remarketing audiences, we can define them from four aspects: custom combination, website visitors, YouTube users, and customer lists.

Ads creation

The campaign creation navigation menu will appear as you create your campaign to give you an overview of its progress and to keep an eye out for issues that may need to be addressed. Use the navigation menu to switch between steps to quickly check for and fix problems with your campaign’s targeting, bidding, budget, or other settings.

1.Choose your objective: Sales

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2.Choose your conversion goal.

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3.Select a campaign type: Discovery

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4.Landing page and campaign name setting

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5.Choose your locations and languages.

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6.Bidding strategy and budget setting

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7.Targetting setting

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8.Ads setting

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9.Ads setting and done.

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