How many keywords should I use for Google Ads

How Many Keywords Should I Use For Google Ads

How many keywords should I use for Google Ads? This is a common dilemma that many marketers run into when starting their Google Ads advertising campaigns. Although there isn’t a set “optimal number” to guarantee the commercials’ performance, observing a few fundamental guidelines could greatly increase your advertising campaign’s efficacy. Through examples, this post will delve into these fundamental ideas and help you choose and use keywords in Google Ads more effectively.

Start Small

Start with a modest and extremely relevant selection of five to twenty keywords when commencing your campaign. This reasonable amount enables thorough monitoring and modifications, creating a strong base for your campaign. If you have an online store that sells athletic footwear, you can start by using keywords like “sports shoes,” “sports shoe sales,” “buy sports shoes,” and so forth.

Relevance is Crucial

It’s critical to use keywords that complement your advertisements and the information offered. Making sure your keywords match the objectives of your target audience will boost the likelihood of conversions. The term “Nike sports shoe promotion” would be extremely pertinent if your advertisement was about a promotion for Nike athletic shoes.

Long-tail Keywords

Long-tail keywords will assist you in reaching a more targeted audience when you use phrases with three or more words in your marketing approach. Because they more closely match the user’s goal, these particular phrases frequently result in higher conversion rates. To draw in more targeted search queries, use “buy Nike Air Max sports shoes” rather than just “sports shoes.”

Gradual Expansion

Consider progressively extending your keyword list based on the performance of the initial set of keywords as you gain familiarity with and expertise handling campaigns. If you discover that some phrases, such as “sports shoe sales,” “buy sports shoes,” etc., are effective, you may try including additional, related keywords, such as “men’s sports shoes” or “women’s sports shoes.”

Keyword Grouping

Create ad groups for relevant keywords based on categories for goods, services, or other topics. By ensuring that purchasers see more advertising that is pertinent to them, this technique raises user engagement. To generate more relevant advertising for various target audiences, group keywords such as “men’s sports shoes,” “women’s sports shoes,” “children’s sports shoes,” etc.

Negative Keywords

Use negative keywords to block traffic that is irrelevant to your website. This tactic not only increases the relevance of your campaign but also makes it simpler to successfully manage your advertising budget. Set “canvas shoes” as a negative keyword if you don’t sell them to prevent pointless clicks.

Prioritize Quality Over Quantity

Prioritize the quality of your keywords rather than the quantity of them. Less than 30 keywords per ad group are advised, and you should make sure that each one is high quality and pertinent to your advertisement. Instead of just adding a lot of keywords, make sure each one is extremely pertinent to the content of your ads and landing pages.

Budget-Related Factors

The amount of money you invest has a big impact on how many keywords you should employ. A small budget dispersed over too many keywords could have a negative effect on the effectiveness of your ads. If you want to receive the best return on investment, you might need to concentrate on the keywords that are the most relevant and effective.

Utilize Optimization Tools

Use optimization tools to increase the quality of your keyword list and the efficiency of your campaigns, such as Google’s Keyword Planner, search term reports, and smart bidding. These technologies offer useful information for making wise selections. To find fresh keyword opportunities and determine how competitive a keyword is, use Google’s Keyword Planner.

You may better understand how to put these principles into effect to improve your Google Ads keyword selection by using the preceding instructions and examples. Make sure you are aware of these examples and suggested best practices before beginning your next Google Ads campaign so you can address the keyword selection issue more skillfully and produce better advertising results.

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